A friend of mine wears his Laketti everywhere he goes - running, golfing, hiking and more. I honestly thought he kept buying new hats because his always looked great and was never stained. I finally asked him about it and he told me it was his favorite hat, made by Laketti. So I decided to get one and try it out myself, and wow, I'm glad I did. I love it too and it's now my favorite hat. It fits nice, stays cool, doesn't fade and is easily washable. I wear it everywhere and love it!